Loctite with Mouse McCoy
When you get a chance, throw Dust to Glory in your NetFlix queue and take a ride with motorcycle champion Mike "Mouse" McCoy as he attempts to be the first competitor to race solo for the entire Baja 1000. The footage is incredible and the stories are interesting and inspiring for the whole family. Plus, it's the Baja 1000... need I say more? This race covers so much area over such rugged terrain that it is almost impossible to capture except in small segments. The Bandito Brothers tackled it like no other and now it's on the big screen for everyone to check out.
Anyway, the tie-in is that Mouse was the director on my last commercial for Loctite, basically super glue for men. The shoot was phenomenal and I gained even more respect for Mouse and his production company after watching this film.
Wednesday, April 28, 2010